B&B and DAYS Stars Shine in Hallmark Loveuary Lineup

Valentine’s Day only lasts a day, but Hallmark’s stretching the romance across a whole month with its newly revealed Loveuary 2026 lineup. This year, they’re leaning into nostalgia, star power, and soap royalty, mixing up familiar daytime faces with that signature feel-good Hallmark storytelling.

From subway blackouts and eclipses to ranch dreams and love potions, Loveuary 2026 is all about heartfelt escapism. If you grew up on daytime dramas or just want some comfort viewing with a romantic twist, this lineup feels like it’s made for you.

Hallmark’s Loveuary Strategy: Romance Beyond the Holidays

Hallmark’s always had a knack for seasonal programming, but Loveuary’s quietly become one of its smartest moves. While Christmas is still the big draw, February gives the network a chance to spotlight romance without the tinsel and snow.

Instead, it’s about connection, fate, and second chances. Loveuary 2026 shows Hallmark’s not letting up on delivering romance all year, and this lineup manages to feel both cozy and, honestly, a little more ambitious than usual.

What really jumps out this year is the focus on recognizable faces from daytime TV. By casting beloved soap actors, Hallmark taps into built-in fan loyalty and introduces those stars to a primetime audience.

It’s a move that’s worked before, and Loveuary 2026 goes all in on it.

Soap Royalty Takes Center Stage

There’s just something about seeing a familiar soap face that sparks instant recognition, and Hallmark gets it. Loveuary 2026 brings in actors from The Bold and the Beautiful and Days of Our Lives, giving longtime viewers a hit of nostalgia.

These performers bring years of storytelling experience, emotional depth, and a certain romantic credibility to the screen.

Kim Matula Returns to the Spotlight

Kim Matula—forever the original Hope Logan on The Bold and the Beautiful—is headlining one of Loveuary’s most talked-about premieres. She’s starring with Aaron O’Connell in The Way to You, a romance built on missed connections and a little bit of fate.

The movie follows two single strangers whose lives briefly cross during a subway blackout. There’s an instant spark, but fate steps in and sends them off before they can swap details.

What follows is a chase, full of chance encounters and emotional openness—classic Hallmark, but Matula brings a grounded edge to it. Her career’s gotten more varied lately, too; she’s been popping up on Netflix and in edgier projects, which only adds to the curiosity around her Hallmark return.

Alison Sweeney’s Enduring Hallmark Reign

Alison Sweeney’s still one of Hallmark’s most reliable and beloved leads, and Loveuary 2026 keeps her in the spotlight. Daytime fans know her as Sami Brady from Days of Our Lives, but here she stars in Romance at Hope Ranch, a story full of warmth, resilience, and starting over.

Sweeney plays Hope Morgan, determined to run a ranch in Ruidoso, New Mexico. The story mixes romance with themes of independence and community, which should hit home for viewers who like their love stories with a bit more character development.

Gabriel Hogan joins her, a familiar face for fans of the Hannah Swensen mysteries. There’s just something about Sweeney—whether she’s solving crimes or finding love in small towns, her presence feels like a guarantee you’re in for a good time.

Valentine’s Day Gets a Magical Twist

Loveuary wouldn’t be Loveuary without a Valentine’s Day centerpiece, and Hallmark’s delivering a playful, high-concept romance with a touch of whimsy.

Because of Cupid Brings Fun and Fantasy

Premiering right on Valentine’s Day, Because of Cupid brings a dash of fantasy to the mix. Amy Groening and Evan Roderick play best friends who end up competing in a Valentine’s Day mocktail contest.

What starts as a friendly rivalry gets complicated when a mysterious love potion shows up. The film thrives on chemistry and comic timing—Groening’s already familiar to Hallmark fans, while Roderick’s popularity has been on the rise since Providence Falls.

The love potion twist lets the movie play with questions about free will, destiny, and whether love can ever really be manufactured. It’s lighter fare, but honestly, its playful tone makes it a perfect Valentine’s night pick.

Cosmic Romance and Second Chances

As February wraps up, Hallmark goes big on destiny, using celestial events as a backdrop for emotional reconnections.

The Stars Between Us Closes Loveuary Strong

The Stars Between Us stars Sarah Drew as Kim, a reporter whose life changed after connecting with a stranger during a solar eclipse. Years later, another eclipse brings her back to Illinois for a reunion that’s both inevitable and emotionally charged.

Drew’s casting is a big draw, especially for those who’ve followed her through more complicated roles. She’s joined by Matt Long, who hasn’t been on Hallmark since Christmas Joy back in 2019.

Their pairing brings some real maturity and depth, making it a fitting way to close out Loveuary. The eclipse isn’t just a visual hook—it ties into Hallmark’s ongoing fascination with fate, timing, and the idea that true connections never really fade away.

Why Loveuary 2026 Feels Different

Hallmark puts out romantic films all year, but Loveuary 2026 stands out for its deliberate casting and variety. Every film brings its own spin on romance, so you’re not just watching the same story over and over.

What makes this lineup especially compelling includes:

• Heavy reliance on soap veterans with loyal fanbases
• Varied romantic tropes from missed connections to magical mishaps
• Strong female leads focused on independence and personal growth
• Strategic scheduling that builds momentum throughout February

By mixing nostalgia with some fresh storytelling, Hallmark’s turning Loveuary into more than just filler. It’s shaping up to be an event—one that might just keep you coming back week after week.

Final Thoughts: Love Is Hallmark’s Year-Round Business

Loveuary 2026 shows that Hallmark really gets its audience. They know how to tap into what longtime fans want, especially by bringing back familiar faces from daytime TV.

Pairing those actors with stories that actually hit home? That’s a move that keeps both loyal viewers and newcomers coming back. It’s hard not to get pulled in by the mix of nostalgia and genuine emotion.

Maybe you’re here for Kim Matula’s long-awaited comeback. Or maybe it’s Alison Sweeney’s next heartfelt adventure that caught your eye.

There’s even a Valentine’s Day romance with a love potion twist, if that’s your thing. Honestly, Loveuary covers just about every flavor of romance you could ask for.