Hallmark and Disney Expand Historic Partnership With Holiday Collection

Disney and Hallmark are turning a nearly century-old partnership into a holiday celebration that reaches from the screen to the theme parks. A new Hallmark Channel movie filmed at Walt Disney World has inspired ornaments, gifts, apparel and home décor. Visitors can browse the collection at a Hallmark shop in Disney Springs, too. For fans who like a little park magic under the Christmas tree, the Jingle Cruise ornament with Mickey Mouse at the helm might be the most tempting addition.

A Holiday Movie That Goes Beyond the Screen

At the center of the celebration is Holiday Ever After: A Disney World Wish Come True, a Hallmark Channel original filmed at Walt Disney World. The movie doesn’t just borrow a Disney setting for a Christmas romance. It’s connected to a merchandise collection viewers can bring into their own holiday traditions.

That makes the release feel less like a one-night premiere and more like an invitation to keep the story going after the credits roll.

When and Where to Watch

The movie premieres Saturday, November 28, at 8/7c on Hallmark Channel as part of Countdown to Christmas. It’s scheduled to stream the following day on Hallmark+.

Lacey Chabert stars as Lindsey, who visits Walt Disney World with her family. After making a wish at Cinderella Fountain, she may find the magical Christmas romance she’s been hoping for. It’s a fitting premise for two brands that have spent decades becoming part of family celebrations.

The Disney and Hallmark Connection Is Older Than You Might Think

This collaboration didn’t begin with a movie or a theme-park pop-up. Disney and Hallmark established a business relationship in 1931, when Hallmark secured a license to put Disney characters on greeting cards. Mickey and Minnie Mouse were among the characters featured on cards in the early 1930s.

Over the years, the relationship grew beyond paper greetings and into the kind of keepsakes fans hold onto for decades.

From Greeting Cards to Christmas Trees

Hallmark stores opened at Disneyland in 1960 and at Walt Disney World in 1974. Then, in 1977, Disney characters appeared on Hallmark Keepsake Ornaments for the first time. What began as another way to celebrate familiar characters has grown into a broad collection spanning Disney animated films, Pixar, Star Wars, Marvel and Disney Parks attractions.

The history adds an extra layer to this year’s launch. Greeting cards capture a moment, while ornaments come back out of their boxes year after year. This holiday collection draws on both traditions, with cards and gifts alongside pieces meant to become annual fixtures of the season.

What Is in the New Collection?

The merchandise inspired by Holiday Ever After: A Disney World Wish Come True is already available. It includes items tied to Disney Parks attractions and familiar park imagery, along with Mickey and Minnie designs. Some pieces also appear in the movie, making the collection a tangible extension of Lindsey’s on-screen trip.

It’s a sizable assortment, with options for decorating, gifting and getting dressed for a holiday movie night.

Ornaments, Cozy Gifts and Park-Inspired Finds

Shoppers can expect greeting cards, gift wrap, Keepsake Ornaments, home décor, gifts and apparel. The lineup also includes interactive and recordable ornaments, holiday kitchenware, blankets and plush. Pajamas, slippers, sweatshirts, bags and drinkware round out the collection, with items from brands including Loungefly, Vera Bradley, Spirit Jersey and Corkcicle.

That range gives the partnership room to appeal to different kinds of Disney fans. Someone looking for a small stocking stuffer might choose cards or ornaments, while a family planning a cozy watch party could go for blankets, pajamas and drinkware. The common thread is a holiday look shaped by Disney characters and parks.

The Jingle Cruise Ornament Deserves a Closer Look

One standout release is a $32.99 Jingle Cruise-themed Keepsake Ornament, which launched with Hallmark’s October 10 ornament collection. It puts Mickey Mouse in the skipper’s seat of a vintage-style Jingle Cruise boat and includes sound inspired by the seasonal attraction.

For park fans, that’s a notably specific choice. Rather than simply placing Mickey in a Christmas scene, the ornament nods to a holiday version of an attraction guests can actually experience. Hallmark has also announced more Disney Parks attraction ornaments for next year, including one inspired by Sleeping Beauty Castle.

Where to Find the Collection

Visitors to Walt Disney World can shop the new assortment at Hallmark’s store in the Town Center section of Disney Springs. It’s between Everything But Water and Gateway to Discovery – A Disney Vacation Club Welcome Home Center, making it a convenient stop for guests already spending time in the shopping district.

Fans who aren’t heading to Florida have options, too. The collection is also available through Kohl’s, Walmart and Hallmark’s website.

Hallmark Is Returning to the Disney Parks

Products from the collection will also be sold inside Disney Parks. That’s a noteworthy return: according to Mickey Visit, Hallmark products haven’t been available in the theme parks since the 1980s.

Hallmark once had stores at both Disneyland and Walt Disney World; now, its Disney merchandise is headed back into the parks as a movie filmed at Walt Disney World prepares to premiere. Guests can discover a keepsake on vacation and bring it home to revisit the memory each holiday season.

Why This Celebration Feels Different

Plenty of entertainment collaborations produce merchandise, but this one draws on decades of shared history. Disney characters first appeared on Hallmark cards in the 1930s, became Keepsake Ornaments in the 1970s and now anchor a collection tied to a new Christmas movie. Each step has given fans another way to make those characters part of a personal tradition.

The movie premiere is still ahead, but the collection is already out in the world. Whether it’s a park-inspired ornament, a cozy gift or Mickey’s tiny Jingle Cruise boat, Disney and Hallmark are making a case for keeping the magic alive long after the holiday decorations come down.