Hallmark Channel 25th Birthday Movie Schedule for August 2026

Hallmark Channel is turning 25, and the network is celebrating in the most Hallmark way possible: with wall-to-wall romance, nostalgic favorites, comfort-TV staples, and three brand-new movie premieres.

From August 1 through August 16, viewers can settle in for a two-week anniversary event packed with beloved films, weekend movie marathons, repeat airings of the newest titles, and weekday visits with The Golden Girls and Gilmore Girls.

Whether you’re here for Italian wine-country romance, Australian second chances, or just a perfectly timed wedding-movie rewatch, this schedule is built to make August feel like one long, cozy escape.

Hallmark Channel’s 25th Birthday Party Is Basically a Romance Movie Marathon

Twenty-five years after arriving on television in 2001, Hallmark Channel is giving fans an anniversary lineup that leans hard into what the network does best.

The celebration kicks off Saturday, August 1, and keeps rolling through Sunday, August 16, filling weekends with original movies from morning through late evening.

The biggest draw? Three worldwide movie premieres, each scheduled for 8/7c on consecutive Saturdays.

Those new releases are Toast to Italy on August 1, Absolutely Devoted to You on August 8, and Aussie at Heart on August 15.

Every premiere will also be available to stream on Hallmark+ the following day, so if you miss the live airing, you’re not out of luck.

Weekend viewers will be spoiled with movies starting as early as 8a/7c and running until the 10/9c slot.

Weekdays have a different kind of comfort, starting with beloved sitcom and drama favorites before rolling into Hallmark’s familiar afternoon and evening movie lineup.

The Weekday Comfort-TV Block Is a Major Bonus

Monday through Friday during the celebration, Hallmark Channel will air The Golden Girls from 9a/8c until 11a/10c.

Then comes Gilmore Girls from 11a/10c until 2/1c. That’s a cozy pairing that makes the anniversary celebration feel bigger than your average movie event.

After Miami and Stars Hollow, the network shifts into a lineup of romantic favorites. You can move from quick-witted mother-daughter banter to wedding reunions, royal romances, small-town love stories, and summer escapes without ever reaching for the remote.

Three New Premieres Give the Celebration Its Must-Watch Moments

The three Saturday premieres are clearly the centerpiece. Each new movie offers its own distinct setting and romantic hook, making the event feel a bit like a mini summer movie festival.

Hallmark’s not making fans panic if they miss the first airing. Toast to Italy and Absolutely Devoted to You get repeat showings soon after their debuts, while Aussie at Heart follows its premiere with a Sunday encore.

August 1 Brings a Search for Love Wine in Toast to Italy

The celebration starts with Toast to Italy, starring Torrey DeVitto and Will Kemp. The movie premieres at 8/7c on Saturday, August 1, after a full day of travel-inspired romances like Summer in the Vineyard, Raise a Glass to Love, Love’s Greek to Me, and Love, Romance & Chocolate.

DeVitto plays Jenny, who travels to Italy in hopes of finding a specific bottle of wine for her sister’s wedding. Her mission gets a lot more complicated when she bumps into Arrigo, played by Kemp, who’s also on the hunt for the elusive Love Wine.

Their shared search leads them toward a connection neither expected. If you miss the Saturday premiere, you get a few more chances: Toast to Italy airs again Sunday, August 2, at 6/5c, returns Wednesday, August 5, at 8/7c, and pops up again Saturday, August 15, at 10/9c after the premiere of Aussie at Heart.

August 8 Delivers a New Romance With Absolutely Devoted to You

The second premiere, Absolutely Devoted to You, lands Saturday, August 8, at 8/7c. It follows a lineup that includes The Perfect Catch, Wedding Every Weekend, Love on the Right Course, Texas Two-Step, The Birthday Wish, and The Real West.

This premiere gets especially generous replay treatment. Fans can catch it again the next day, Sunday, August 9, at 6/5c, or midweek on Wednesday, August 12, at 8/7c.

August 15 Takes the Romance Down Under With Aussie at Heart

The final new premiere, Aussie at Heart, debuts Saturday, August 15, at 8/7c. Starring Rhiannon Fish and Daniel Lissing, the film heads to Queensland for a story about former colleagues with a complicated history.

Fish plays Samara, a former lawyer who has reinvented herself as an event planner. When she’s tasked with planning an anniversary celebration for a couple, she reunites with Nate, an ex-coworker and former rival.

As they work together, old feelings and unresolved parts of their past come back into focus. The movie gets an encore on Sunday, August 16, at 6/5c, after a day that also includes The More Love Grows, Truly, Madly, Sweetly, Follow Me to Daisy Hills, Return to Office, and A Melbourne Match.

The August Weekend Lineups Are Full of Hallmark Fan Favorites

New movies might be the headline, but the anniversary event is stacked with recognizable titles from across the network’s romance catalog. Each weekend is built around a blend of summer stories, destination movies, wedding plots, royal tales, holiday throwbacks, and charming second-chance romances.

Here are a few especially notable programming highlights during the 25th birthday celebration:

• Sunday, August 2: Aloha Heart, Sailing into Love, Love on the Danube: Kissing Stars, A Greek Recipe for Romance, Missing the Boat, and Villa Amore.
• Sunday, August 9: Very, Very, Valentine, You Had Me at Aloha, The Wish Swap, A Season to Blossom, Blind Date Book Club, Roadhouse Romance, and It Was Always You.
• Saturday, August 15: When Love Springs, Love of the Irish, Double Scoop, The Greek Aisle, Two Tickets to Paradise, and Catch of the Day.

There’s also a fun seasonal twist during the weekdays. Christmas movies like Christmas by Starlight, Santa Tell Me, and A December Bride are mixed right into the August schedule.

It’s exactly the kind of programming surprise longtime Hallmark fans have come to expect, honestly.

And the Celebration Keeps Going After August 16

Even after the official two-week birthday event wraps up, Hallmark is keeping the momentum alive with another original premiere. Love Finds You is set to debut Saturday, August 22, adding one more romantic reason to keep the weekend tradition going.

The movie stars Aimee Teegarden and Chris McNally in a story sparked by a mislabeled package. Jewelry designer Alex becomes convinced she may have discovered her perfect match, while delivery driver Jack joins her on a citywide search that turns into something much more meaningful.

Why This Is the Perfect Time to Be a Hallmark Movie Fan

The 25th birthday lineup isn’t just about reruns and premieres. It’s a reminder of what keeps folks coming back to Hallmark Channel—comforting stories, familiar faces, and those dreamy destinations.

And let’s not forget the promise: love will always find a way before the credits roll. That’s the kind of guarantee you don’t see everywhere.

This August? It’s looking especially cozy. There are three new movies, repeat airings for anyone who missed them, and full weekend schedules.

Weekdays have their own charm, too, with blocks featuring The Golden Girls and Gilmore Girls. Honestly, it’s hard not to want to set the DVR and clear your calendar for a birthday celebration packed with romance from morning till night.