Hallmark Stars Launch PSA Warning Fans About Online Scams

In a heartfelt and timely move, the Hallmark Channel has brought together some of its most beloved stars to address a troubling trend quietly spreading across social media. On October 8, 2025, the network released a 45-second public service announcement (PSA) featuring fan favorites from Tyler Hynes and Nikki DeLoach to Tamera Mowry-Housley and Andrew Walker—all speaking directly to fans about the rise of online scams.

The message is straightforward: protect yourself from impostors pretending to be Hallmark stars. The PSA, which quickly made the rounds on Hallmark’s official social channels, was both a loving reminder and a bit of a wake-up call for fans who may not realize how sneaky these scams have gotten.

The campaign’s message—we care deeply about our fans—echoed across platforms. Fans responded with gratitude, conversation, and even a few lighthearted jokes, appreciating the transparency.

But behind the smiles and holiday spirit, this PSA highlights a digital danger that even the most wholesome corner of entertainment can’t really ignore.

The Hallmark Family Takes a Stand Against Scammers

Hallmark Channel has always been about comfort, connection, and community. Sadly, in recent years, that sense of closeness has been twisted by scammers online.

Fans who adore the stars of Countdown to Christmas or Spring Into Love have found themselves targeted by fake accounts. These impostors mimic the actors’ real profiles, reaching out to unsuspecting followers and pretending to be the stars themselves.

It often starts friendly, then escalates into requests for money, donations, or even meetings. The new PSA is meant to break that cycle by giving fans a clear, trustworthy message from the stars themselves.

In the video, Nikki DeLoach opens with a warm but serious reminder: the Hallmark family truly values its fans. Tamera Mowry-Housley jumps in, saying there’s something important to address.

Andrew Walker follows, pointing out that this problem isn’t just a Hallmark issue—it’s industry-wide. The PSA continues with Jonathan Bennett, Paul Campbell, and others, all repeating the same warning: if someone claiming to be a Hallmark star messages you asking for money or personal info, it’s a scam.

Why This Message Matters Now More Than Ever

The timing of this PSA feels pretty crucial. With artificial intelligence tools more accessible than ever, scammers have started using AI-generated images and videos to create shockingly convincing fakes of Hallmark stars.

These bogus accounts look legit, tricking even cautious fans. Reports reviewed by EntertainmentNow say scammers often reply to fan comments on official posts, starting private conversations that seem friendly but quickly get weird or manipulative.

It’s a disturbing trend that’s left plenty of people feeling embarrassed after realizing they’ve been duped.

A Hallmark spokesperson told EntertainmentNow the goal of the campaign is to teach fans anti-scam protocol—basically, how to spot red flags before it’s too late. The stars’ unified front sends a clear signal: they’ll never personally contact fans to ask for help, money, or private meetings.

Fans React With Love, Gratitude, and a Touch of Humor

When the PSA hit Hallmark’s social media feeds, fans responded almost instantly. Many shared stories of being approached by fake accounts, while others just thanked the network for looking out for them.

One fan joked they were a little sad Tyler Hynes won’t be sliding into their DMs, but still appreciated the heads-up. Another said it was heartbreaking that the stars even have to make this kind of announcement.

That emotional connection is what sets Hallmark apart. Viewers don’t just watch the movies—they feel like they’re part of a bigger family.

And the stars have always gone out of their way to nurture that bond, whether through behind-the-scenes livestreams, fan events, or sweet social media moments. This PSA reinforces that connection while setting some healthy boundaries in a digital world where trust is a little too easy to exploit.

How to Spot and Stop a Hallmark Scam

The PSA isn’t just a warning—it’s a game plan. Hallmark encourages everyone to stay sharp and act fast if they see something fishy.

Here’s what the network suggests:

• Never send money or personal info to anyone claiming to be a Hallmark actor or rep.
• Check verification badges—official Hallmark stars and network accounts are verified.
• Report and block fake accounts right away using the platform’s tools.
• Engage only through official channels, like Hallmark’s verified Instagram and Facebook pages or sanctioned fan events.

These steps sound simple, but honestly, they can mean the difference between a fun fan moment and a costly scam.

The Growing Threat of AI-Driven Deception

One of the most alarming developments in the EntertainmentNow report is the rise of AI-generated content used to trick fans. Scammers have started making deepfake-style videos and images that look like Hallmark stars are talking directly to individuals.

These forgeries are so sophisticated, they can fool even tech-savvy users—especially when paired with personalized messages. It’s a chilling reminder of how technology, when misused, can mess with trust and take advantage of emotional connections.

Hallmark’s decision to tackle this issue head-on shows it’s serious about digital safety. The network’s proactive approach sends a message not just to fans, but to other studios and celebrities: protecting audiences is part of the deal.

Real Ways to Connect With Hallmark Stars—Safely

Even with all these warnings, Hallmark fans still have plenty of safe, legit ways to connect with their favorite actors. The network keeps hosting interactive opportunities that are both fun and secure.

Fans can connect through:

• Hallmark Channel’s official Instagram page, where stars post updates and behind-the-scenes bits.
• Facebook Live sessions with actors promoting new premieres.
• In-person fan events like the Hallmark Christmas Experience in Kansas City and the Countdown to Christmas kickoff in Nashville, running October 15 to 17.

These events give fans the real connection they want—without the risk. They also show Hallmark’s ongoing commitment to its community, even as the network grows its digital presence.

By focusing on verified, official interactions, fans can get the best of both worlds: closeness and safety.

Hallmark’s Message of Care and Caution

At its core, this PSA isn’t just about scams—it’s about love and responsibility. The Hallmark Channel has always thrived on stories of kindness, trust, and connection.

This campaign feels like a natural extension of those values. When the stars speak directly to fans, it’s a reminder that the Hallmark family is built on mutual respect and care.

The message? *You matter, your safety matters, and we’re here to protect that bond.*

Online interactions keep getting trickier, don’t they? Hallmark’s approach shows how entertainment brands can protect their audiences without losing the warmth that makes them special.

The PSA is short, but it sticks with you. Even in a digital world, integrity and heart are what really count.

So, next time you get a message claiming to be from your favorite Hallmark star, maybe pause for a second. Stay cautious, stay kind—and yeah, stay connected, the Hallmark way.