Hallmark and Netflix Partner to Stream Movies and The Way Home
Hallmark just pulled off something fans have been waiting on for ages: a big, splashy partnership with Netflix. Announced September 23, 2025, this multi-year deal means Netflix subscribers worldwide can finally stream Hallmark originals like The Way Home and a handpicked lineup of Valentine’s Day and Christmas favorites.
For Hallmark diehards, it’s a chance to rewatch old favorites and catch up on newer hits. And for anyone who’s never dipped a toe into Hallmark’s world, it’s a chance to see what all the fuss is about—heart, warmth, family, romance, and all that cozy stuff that’s made Hallmark a household name.
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The deal kicks off October 1, 2025. There’s a lot more coming through 2026, so, honestly, it’s a good time to clear your streaming calendar.
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Hallmark’s Big Move to Netflix
This isn’t just a basic licensing agreement—it’s a real partnership, aimed at getting Hallmark content in front of way more people. Hallmark’s ruled cable TV for years and, more recently, built up its own Hallmark+ streaming service.
Now, teaming up with Netflix, Hallmark’s stories are about to show up in more living rooms across the globe than ever. Jesse Wallace, Hallmark Media’s senior VP and head of distribution, says the brand’s still all about spreading joy and positivity, and Netflix’s global reach makes that a whole lot easier.
The Way Home Leads the Charge
Front and center for this new team-up is Hallmark’s time-traveling family drama, The Way Home. Seasons one and two drop on Netflix in the U.S. on October 1, 2025.
Season three’s coming in February 2026. Season four, which is still filming, will premiere first on Hallmark Channel and Hallmark+ before hitting Netflix later in 2026.
The cast is already buzzing. Evan Williams and Chyler Leigh both jumped on social media to share their excitement, and honestly, who can blame them?
Fans have been clamoring for Hallmark to break out of the cable bubble, and this feels like a real moment.
A Valentine’s Day Surprise
Hallmark isn’t stopping with The Way Home. In January 2026, Netflix will start rolling out a bunch of Hallmark’s signature Valentine’s Day rom-coms.
It’s basically the ultimate comfort binge for anyone who loves a good love story—or just wants some lighthearted escapism in the dead of winter.
Rom-Coms Coming to Netflix
Here’s a taste of what’s on the way:
- An Unexpected Valentine starring Lacey Chabert and Robert Buckley
- Sisterhood, Inc. with Rachael Leigh Cook
- The Royal We starring Mallory Jansen
- Hats Off to Love with Ginna Claire Mason and Holly Robinson Peete
- Love in the Clouds starring Paul Greene
They’re aiming to win over Hallmark’s loyal rom-com fans, but also hoping to hook folks who’ve never tried a Hallmark movie before.
Christmas Magic Goes Global
Would it really be a Hallmark deal without Christmas? Starting in November 2025 and running into January 2026, Netflix will stream some of Hallmark’s most-loved recent Christmas films.
For international fans who’ve always struggled to get their hands on Hallmark’s holiday movies, this is pretty big news.
Festive Favorites on the Way
Confirmed holiday titles include:
- Haul Out the Holly
- Haul Out the Holly: Lit Up
- All I Need for Christmas
- Christmas Under the Lights starring Heather Hemmens
- Our Holiday Story with Nikki DeLoach and Warren Christie
The Haul Out the Holly films are especially interesting, since they were part of a Netflix test run in December 2024. Turns out, Hallmark’s holiday spirit really does work on streaming, which helped make this whole partnership happen.
What This Means for Hallmark Fans
Some fans are a bit nervous—will moving to Netflix water down the Hallmark brand, or hurt Hallmark’s own streaming platforms? But, so far, the numbers tell a different story.
When Hallmark movies briefly landed on Netflix in 2024, cable viewership and Hallmark+ subscriptions actually went up. It’s like Netflix is a gateway, drawing in new fans who then want even more Hallmark content elsewhere.
The Future of Hallmark on Streaming
It does make you wonder—what’s next for Hallmark and streaming? Could we see co-produced series or Netflix-exclusive premieres someday?
Nothing’s official, but how this rollout goes will probably shape Hallmark’s next steps in the streaming world.
Seasonal Programming as a Growth Strategy
By leaning into big seasonal moments—Valentine’s Day, Christmas, and who knows what’s next—Hallmark’s playing to its strengths. These events are easy to market and give fans something to look forward to every year.
With Netflix’s reach, Hallmark’s seasonal traditions could go global. Imagine people everywhere tuning in for the same holiday movies, year after year. That’s kind of a cool thought.
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