Hallmark Plus Adds Exciting New Features for Holiday Movie Fans

Hallmark just gave its fans an early Christmas present, and honestly, it’s got that perfect blend of nostalgia and streaming magic. The network’s streaming service, Hallmark+, is finally making some real noise with two new features that could totally change how we all binge holiday movies.

After years of bouncing between cable, Peacock, and a mess of other apps to get that fix of cozy Christmas romance, Hallmark+ is finally stepping up as the go-to spot for holiday cheer. We’re talking nonstop Christmas marathons and a super-organized library of every *Countdown to Christmas* movie ever made.

If you’re someone who thinks hot cocoa and Hallmark movies are non-negotiable in December, this upgrade is a pretty big deal.

The Hallmark+ Evolution: From Underdog to Holiday Powerhouse

When Hallmark+ launched last year, it had a lot of hype but didn’t quite deliver what fans wanted. The big problem? Subscribers couldn’t stream the *Countdown to Christmas* movies airing live on the Hallmark Channel.

Those movies were locked up with Peacock, thanks to a licensing deal, and Hallmark+ just felt like a backup plan. That’s finally over. The Peacock contract is done, and now Hallmark+ will have every new and classic Countdown to Christmas movie in one place.

No more hopping between apps. No more waiting weeks for new releases. No more missing those feel-good premieres that really make the season.

For longtime fans, this is huge—a real streaming home for the Hallmark magic. And honestly, it’s about time. As the 2025 Christmas season kicks off, Hallmark+ is finally ready to be more than just another streaming service. It’s aiming for that “warm blanket and peppermint cocoa” vibe, and I think people are here for it.

Feature #1: 24/7 Channels Bring Back the Joy of “Real TV”

Probably the most fun new feature is the 24/7 channels. It’s a throwback to the days when you’d just turn on the TV and let it roll.

Right now, there are three beta channels, including one that’s all Christmas movies, all the time—nonstop, ad-free, and packed with holiday spirit.

With streaming these days, it’s easy to get stuck scrolling forever, trying to pick something. This is the opposite. You just turn it on and let it play.

It’s perfect for wrapping gifts, baking cookies, or just zoning out on a snowy afternoon. The 24/7 Christmas channel doesn’t have a schedule yet, so you can’t check what’s on, but that’s kind of charming in its own way.

It feels a little like stumbling onto a favorite movie halfway through on cable and just sticking with it because, well, why not?

Why the 24/7 Channel Matters

For Hallmark fans, this is more than just a novelty. It’s a return to the familiar rhythm of old-school TV.

There’s something satisfying about letting a channel run, especially when it’s full of snow, second chances, and those classic meet-cutes under the mistletoe. No ads, no interruptions—just pure holiday escape.

Sure, it’s not perfect. There’s no info about what movie you’re watching, and you can’t rewind, so if you tune in late, you might have to guess which movie it is.

But honestly, that’s kind of endearing. It reminds me of the days before everything was on demand, when a little mystery was part of the fun. Hallmark+ says updates are coming, so I’m hopeful navigation will get easier soon.

Feature #2: The Ultimate Countdown to Christmas Collection

The second big upgrade is a real treat for anyone who likes to keep track of what they’ve watched. Hallmark+ now has a full Countdown to Christmas Collection with every official holiday movie since the branding started in 2010.

That’s fifteen years of snow, love stories, and small-town charm, all sorted by year. You can scroll through movies from 2010 to 2025, rediscover old favorites, or finally check out the ones you missed.

New releases are added the day after they air on TV, so the library stays fresh all season. It’s a simple, fan-friendly setup that actually makes it easy to build your own holiday watchlist.

Trying to find the one with the Christmas bakery competition? Or maybe the one where the big-city lawyer falls for the small-town innkeeper? This feature makes it a breeze.

Building the Perfect Holiday Marathon

Now you can curate your own Countdown to Christmas marathon, year by year. Start with those early 2010s classics that set the formula, then move into the newer ones that mix in more diverse stories and modern romance.

The collection lets you see how Hallmark’s Christmas movies have changed over the years, but the cozy, comforting themes are always there. For those who take their holiday movie marathons seriously—and let’s be real, that’s a lot of us—this is a lifesaver.

It’s finally easy to check off every title, so you don’t miss a single snowflake or storyline.

Hallmark+ Is Redefining the Holiday Streaming Experience

These new features—24/7 channels and the full Countdown to Christmas library—might seem simple, but together they’re a real shift in how Hallmark does streaming.

Instead of copying the big-name platforms with endless choices and fancy algorithms, Hallmark+ is doing what it does best: creating a cozy, curated, and genuinely satisfying experience.

It’s a clever move. With so many streaming options out there, Hallmark+ stands out by offering comfort and predictability. Fans know exactly what they’re getting: heartwarming stories, happy endings, and a world where Christmas magic always wins.

By blending modern streaming with the feel of traditional TV, Hallmark+ is carving out a spot that’s actually worth coming back to. Maybe other platforms will take notes.

What This Means for the Future of Streaming

If Hallmark+’s new features take off, it could push other streamers to try similar things. More people seem to want curated, simple experiences—maybe we’ll see more 24/7 channels or themed collections popping up elsewhere.

Sometimes, innovation is just about bringing back what made TV special in the first place. For Hallmark, this isn’t just about tech upgrades. It’s about making those holiday traditions even easier to keep alive.

Hallmark’s always known that Christmas movies are more than just entertainment—they’re a tradition. And now, with Hallmark+, those traditions are just a click away, ready to make the season a little brighter and a lot more convenient.

The Bottom Line: A Christmas Miracle for Streamers

With the 2025 holiday season creeping up, Hallmark+ is finally starting to deliver on its promise. The end of the Peacock deal? That’s opened things up for a much better, more complete experience.

Now, these two new features—well, it’s obvious Hallmark’s actually paying attention to what people want. The 24/7 channels bring back that easy, background holiday vibe we’ve all missed.

The Countdown to Christmas collection? It’s a treat for both diehard fans and folks just getting into the spirit. Altogether, Hallmark+ is shaping up to be the go-to spot for holiday cheer.

So, grab a blanket, pour some cocoa, and just let the snowflakes (and movies) roll. This year, Hallmark+ isn’t just streaming Christmas; it’s kind of changing how we do it right from our living rooms.