Holiday Touchdown A Bills Love Story Brings Romance to Buffalo

Hallmark’s scoring big this holiday season with a new film that’s bound to make both football fans and romance lovers cheer. *Holiday Touchdown: A Bills Love Story* brings together *Teen Wolf* alum Holland Roden and *Shadowhunters* star Matthew Daddario for a cozy, football-fueled Christmas romance set in the heart of Buffalo, New York.

This is the second film in Hallmark’s collaboration with the NFL. The story mixes the electric energy of the Buffalo Bills fandom with that classic Hallmark warmth.

Expect cameos from legendary players, heartfelt performances, and a snow-dusted love story that celebrates friendship, family, and fandom. Honestly, this movie’s shaping up to be one of the most talked-about premieres of the season.

The Hallmark and NFL Partnership That Keeps Winning

After *Holiday Touchdown: A Chiefs Love Story* did so well, Hallmark wasted no time expanding its partnership with the NFL. Now the network heads north to Buffalo, capturing the wild spirit of the Bills Mafia.

This partnership is turning out to be a winning play. Sports culture gets a Hallmark twist, and suddenly you’ve got a fresh spin on the holiday movie formula.

Filming for *A Bills Love Story* happened at the historic Highmark Stadium. Cameras rolled under the same tunnel where the real Buffalo Bills make their game-day entrances.

No football was actually played during filming, but the energy on set was apparently electric. Cast and crew soaked up the thrill of being part of something this unique.

A Star-Studded Cast and a Legendary Cameo

Holland Roden and Matthew Daddario are at the heart of the story, bringing warmth and depth to Morgan Quinn and Gabe DeLuca. Roden plays a pediatrician returning home to Buffalo, while Daddario is her childhood best friend who works on building the city’s new stadium.

Their friendship, rooted in family traditions, becomes the foundation for a slow-burn romance set against Bills fandom and Christmas cheer. There’s a cameo from Bills Hall of Fame quarterback Jim Kelly too, which adds a little extra authenticity.

Current players like Dawson Knox, Dion Dawkins, Damar Hamlin, DeWayne Carter, Ray Davis, and head coach Sean McDermott also pop in. For fans, these moments will be a holiday treat—sports nostalgia and festive storytelling all rolled into one.

Holland Roden Embraces the Bills Spirit

For Holland Roden, joining this project meant diving headfirst into Buffalo’s football world. She grew up a Cowboys fan in Texas and admitted she wasn’t all that familiar with the Bills before filming.

Didn’t take long for her to fall in love with the city’s energy and the warmth of its fans, though. “The Bills are the heart of a relatively small city with a massive national presence,” she explained. “They’re one of the warmest and rowdiest fanbases out there.”

Roden’s character, Morgan, really embodies that spirit—a woman coming home, reconnecting with her roots, and rediscovering the community that shaped her. From joint Christmas decorations with neighbors to helping her uncle during the holidays, Morgan’s story reflects what makes Buffalo special: loyalty, love, and perseverance.

Matthew Daddario Finds His Hallmark Groove

This is Matthew Daddario’s first Hallmark film, and he seems to be loving it. Known for darker, more intense roles, Daddario was ready to try something softer and more heartfelt with Gabe.

“Gabe is the sweetest guy from Buffalo—tough in the right places, kind in the right ones,” he said. That balance of strength and sensitivity really mirrors the city itself, and Daddario’s performance captures a man learning to open his heart after years of quiet affection for his best friend.

Off-screen, Daddario’s enthusiasm is pretty obvious. He praised the production’s professionalism, calling it “an incredibly skilled and creative team.”

His sense of humor came through as he joked about sharing the set with pro athletes, claiming he was finally among people on his “football level.” That mix of charm and self-awareness makes him a perfect Hallmark leading man. Fans are already buzzing about his chemistry with Roden.

Behind the Scenes in Buffalo

Filming in Buffalo wasn’t just about pretty snow and stadium shots. The crew filmed at Highmark Stadium, in local neighborhoods, and even at the children’s hospital where Morgan works in the story.

The Bills Mafia welcomed the production with open arms. Their passion for the team and the city set the tone for the film.

Both Roden and Daddario talked about how the local community’s support made the experience unforgettable. Fans showed up to watch filming, and spontaneous moments of Bills pride erupted on set. All that authenticity should translate on screen, giving viewers a real taste of Buffalo’s heart and holiday magic.

The Story That Scores a Touchdown

At its core, *Holiday Touchdown: A Bills Love Story* is about rediscovering love where it all began. Morgan and Gabe’s lifelong friendship—strengthened by family ties and shared traditions—evolves as they reconnect during the holidays.

As they work together on a special mission for Morgan’s uncle, they start to see each other in a new light. It’s a classic Hallmark setup: two people who’ve always been there for each other finally realizing the love they’ve been searching for was right next door the whole time.

What really sets this film apart is the mix of heartfelt romance and football flair. The story celebrates not just romantic love, but the love fans have for their team and their city.

There’s snow, stadium lights, and a soundtrack of cheering crowds. It’s a love letter to Buffalo and to people who never stop believing—in their team or in each other.

Why Fans Are Already Buzzing

Hallmark’s move to blend NFL partnerships into its holiday lineup has been a game-changer. The first film, featuring the Kansas City Chiefs, drew massive attention from both sports and romance crowds.

Now, with the Bills front and center, fans can’t wait to see how the network captures Buffalo’s unique team culture. Early reactions from set visits and behind-the-scenes teasers suggest this sequel might even top its predecessor in charm and emotional punch.

With Holland Roden and Matthew Daddario leading the way, expectations are sky-high. Their on-screen chemistry, plus the film’s festive atmosphere and genuine heart, promises a holiday event that’s got something for everyone—die-hard football fans, and anyone who just wants a good love story by the fire.

Mark Your Calendars

*Holiday Touchdown: A Bills Love Story* premieres November 20 at 8/7c on the Hallmark Channel. It lands just as the holiday movie season starts rolling in.

Maybe you’re here for the romance. Or maybe it’s the football cameos—or that unmistakable Buffalo vibe—that’s got you curious.

This film looks like it might be a must-watch. Humor, a bit of heart, and a lot of hometown pride all come together here.

Get ready, Hallmark fans—Buffalo is bringing the heat, the heart, and, let’s be honest, a pretty sweet happily ever after this holiday season.