Buffalo Bills and Hallmark Stars Unite to Feed Families

When Hollywood meets the gridiron, there’s a certain spark—especially when it’s for a good cause. This week, the Buffalo Bills and a few of Hallmark Channel’s brightest stars teamed up to make Thanksgiving a little warmer for hundreds of Western New York families.

As part of the team’s annual Thanksgiving Blitz, Bills staff rolled up their sleeves with actors Matthew Daddario and Holland Roden—the stars of the upcoming Hallmark movie *Holiday Touchdown: A Bills Love Story*. Together, they packed 600 totes filled with turkeys, pies, and all the trimmings.

This wasn’t just for show. It was a genuine effort to give back, and honestly, you could feel the heart in the room.

The Ultimate Team-Up: Buffalo Bills and Hallmark Stars Give Back

Inside the busy FeedMore WNY warehouse, the energy was contagious. Bills staff, Hallmark actors, and volunteers all worked side by side, turning the warehouse into a hub of holiday cheer.

The mission? Make sure families across Western New York could sit down to a proper Thanksgiving feast, with all the classics. For a lot of folks, this event is more than a meal—it’s a reminder that community spirit still matters, especially when things get tough.

FeedMore WNY’s Catherine Shick pointed out just how vital this initiative is. These holiday totes will provide more than 5,000 meals to families who need them most.

Each tote is packed with essentials for a full, festive dinner. Food insecurity is a real challenge, especially with prices going up, so the Thanksgiving Blitz has become a bright spot for many households.

How the Thanksgiving Blitz Became a Buffalo Tradition

The Bills’ Thanksgiving Blitz has been around for a while—it’s not some new idea. What started as a small outreach has grown into a huge operation, with players, staff, and now, Hollywood joining in.

Every November, the Bills work with local nonprofits like FeedMore WNY to find families in need and deliver meal packages. It’s a way to bring the warmth of the season straight to their tables.

It’s not just about charity. It’s about connection. The Bills have always had deep roots in Buffalo, and events like this really show it.

Players visit schools, coaches support local causes, and staff volunteer their time. This year’s Hallmark partnership just makes that message louder, blending football’s heart with a bit of holiday storytelling.

Hollywood Meets the Heartland

Matthew Daddario and Holland Roden, stars of *Holiday Touchdown: A Bills Love Story*, brought their own energy to the event. Instead of red carpets, they jumped right into packing meals with Bills staff.

For them, it wasn’t just about promoting their movie. They wanted to see, firsthand, the community that inspired the story.

Daddario said he was honestly moved by the teamwork he saw, and how the Bills and FeedMore WNY came together for something that mattered. Roden agreed, calling the Bills one of the kindest and most charitable organizations she’s ever met.

She joked that the whole Hallmark crew became Bills fans on the spot.

Behind the Scenes of a Hallmark-Bills Collaboration

Hallmark deciding to feature the Bills in a holiday movie? Didn’t see that coming, but it works. *Holiday Touchdown: A Bills Love Story* mixes football with feel-good romance—two things a lot of people can’t resist.

The film, airing on the Hallmark Channel on Saturday, November 22, celebrates Buffalo’s spirit and the passion of its fans. By joining the Thanksgiving Blitz, Daddario and Roden got to experience the real generosity that makes Buffalo, well, Buffalo.

The Bills bring the authenticity, Hallmark brings the heart. It’s a story that goes beyond TV—a story about community, kindness, and teamwork.

Feeding Families, Fueling Hope

At the heart of this is FeedMore WNY, a nonprofit that’s been fighting hunger in Western New York for decades. Their work with the Bills means thousands of families won’t have to worry about a holiday meal this year.

Each tote from the Thanksgiving Blitz is packed with everything for a classic Thanksgiving—from turkey to pie. Shick stressed that efforts like these are crucial, especially as more people need help.

The organization relies on partners like the Bills and on volunteers to meet the growing need. The Thanksgiving Blitz is one of their biggest, most visible efforts, and this year’s turnout shows Buffalo’s giving spirit is going strong.

Why This Matters More Than Ever

Lots of families are struggling financially right now. That makes community-driven efforts like this more important than ever.

The Thanksgiving Blitz isn’t just about filling stomachs. It’s about restoring dignity, and creating moments of joy.

For families having a tough time, a holiday meal is a reminder they’re not alone. And honestly, these events get others inspired to help too—whether it’s volunteering, donating, or just checking in on a neighbor.

The Magic of Giving Back

There’s something genuinely heartwarming about seeing athletes and Hollywood stars working together for a cause that matters. Fame and success don’t mean much without compassion, right?

The Bills’ Thanksgiving Blitz really captures what the holidays are about—gratitude, generosity, and community. For the Bills, it’s a way to thank the fans who stand by them all year.

For Hallmark, it’s a chance to live out the values they put on screen. And for families getting those meals, it’s a bit of relief and a chance to make memories—without the stress.

Looking Ahead: More Than Just a One-Day Event

The Bills and Hallmark have wrapped up this year’s Thanksgiving Blitz, but the impact isn’t fading anytime soon. FeedMore WNY keeps working, making sure families get the support they need all year.

This event brought a lot of attention, and honestly, that’s a big deal. More folks are getting involved, and it feels like this partnership could spark even more creative collaborations down the road.

Thanksgiving Blitz isn’t just another charity gig. It’s a real celebration of what can happen when people actually show up for each other.

Whether you’re a die-hard Bills fan, a Hallmark movie junkie, or just someone who believes kindness still matters, this story sticks with you. Giving back—does that ever really go out of style?

As Holiday Touchdown: A Bills Love Story premieres on Hallmark and families across Buffalo settle in for Thanksgiving, there’s something bigger at play. The real love story? It’s between a city, its football team, and the people who keep inspiring both.