Hallmark Loveuary 2026 Brings New Romance Movies Every Saturday

February’s about to get a whole lot more romantic, and Hallmark Channel fans know exactly what that means. The network is turning the shortest month of the year into its most swoon-worthy event, stacking the calendar with brand-new love stories, fan-favorite stars, and just enough magical coincidence to keep viewers glued to their couches every Saturday night.

Loveuary 2026 isn’t just a programming block—it’s a full-on Valentine’s Day marathon that builds week after week. It promises heartfelt escapes, cozy vibes, and a reminder of why Hallmark keeps dominating the romance TV landscape.

Loveuary 2026 Is Hallmark’s Biggest Romantic Event of the Year

Hallmark Channel has been perfecting the themed movie month for over a decade, and Loveuary is still its crown jewel. Since launching the celebration in 2015, the network has treated February like one long love letter to its audience.

While romance is always on the Hallmark menu, Loveuary is when the gloves come off and the heavy hitters show up. For 2026, Hallmark is rolling out four all-new original movies, each premiering on Saturday nights at 8/7c through February.

These aren’t just filler films. Loveuary is for high-profile premieres, elevated storytelling, and stars viewers actually want to see.

It’s a carefully curated lineup that balances modern romance, classic Hallmark charm, and a dash of fantasy to keep things interesting.

When and Where to Watch

Each Loveuary movie premieres on the Hallmark Channel at 8/7c on Saturday nights. Then, the film drops the next day on Hallmark+.

This dual release approach matters more now, as viewers split their time between live TV and streaming. Hallmark’s definitely leaning into both audiences.

• Premiere night: Saturdays at 8/7c on Hallmark Channel
• Streaming availability: Next day on Hallmark+

February 7 Kicks Things Off With a City-Chic Love Story

Loveuary 2026 starts with a romance made for urban dreamers. The Way to You stars Kim Matula and Aaron O’Connell in a story that unfolds during a New York City subway blackout.

Sometimes the best connections happen when everything else stops working. The movie taps into that modern missed-connections fantasy, following two strangers forced together by circumstance who end up helping each other track down the people they almost met.

It’s a setup that feels contemporary, fast-paced, and emotionally grounded. Still, it delivers the warmth Hallmark viewers expect.

Why This Premiere Sets the Tone

Opening Loveuary with a city-based romance is a smart move. It contrasts with the usual small-town settings and shows the network’s expanding its romantic universe.

Aaron O’Connell’s presence adds to the appeal, especially for fans already following his work on Hallmark+.

Valentine’s Day Gets a Magical Twist on February 14

Because of Cupid lands right on Valentine’s Day weekend, and Hallmark’s leaning all the way in. Starring Amy Groening and Evan Roderick, this film brings in a supernatural twist that turns a familiar romance into something unexpectedly playful.

The story centers on a love potion from Cupid that doesn’t quite work out as planned, setting off a chain reaction that complicates the lives of two best friends. It’s whimsical, romantic, and perfectly timed for viewers settling in with chocolates and heart-shaped candy.

A Strategic Star Choice

Evan Roderick keeps building his Hallmark résumé, especially with his ongoing role in the Hallmark+ series Providence Falls. Pairing him with a Valentine’s-themed movie helps cross-pollinate audiences between the channel and streaming platform.

Cosmic Timing Takes Center Stage on February 21

Midway through Loveuary, Hallmark gets a bit more introspective with The Stars Between Us. Sarah Drew and Matt Long headline this emotionally-driven romance about second chances and missed timing.

Drew plays a news reporter, while Long is an astronomy professor—a pairing that naturally leans into themes of fate and perspective. Their characters try to reconnect while navigating both personal history and the literal stars above them.

Why This Film Will Resonate

This one’s for viewers who want a little more emotional depth with their romance. Sarah Drew’s loyal fanbase, thanks to her work on the mystery series Mistletoe Murders, should bring in plenty of interest.

The film’s thoughtful premise sets it apart from lighter fare earlier in the month.

Loveuary Ends With a Heartfelt Return to Tradition

Wrapping up the month on February 28 is Romance at Hope Ranch, starring Hallmark royalty Alison Sweeney and Gabriel Hogan. This finale leans into everything longtime fans love: small-town traditions, personal reinvention, and the healing power of community.

Sweeney plays Hope, a woman determined to restore both a struggling ranch and a beloved local tradition. As with many Hallmark finales, the story promises emotional payoff, scenic settings, and a romance that feels earned instead of rushed.

Why Alison Sweeney Is the Perfect Finale Star

Alison Sweeney is basically synonymous with Hallmark event programming. Her presence alone signals this finale is a big deal.

Ending Loveuary with her gives the month a sense of completion and celebration. It also nudges viewers to keep streaming related titles like The Wedding Veil Journey on Hallmark+.

Hallmark+ and the Bigger February Picture

Beyond the Saturday night movies, Hallmark is weaving Loveuary into its bigger programming strategy. Each film comes with bonus viewing suggestions on Hallmark+, gently nudging fans to stick around after the premieres.

Sundays in February are still for the network’s most devoted fans. Season 13 of When Calls the Heart continues all month, airing episodes five through eight. #Hearties have even more reason to keep Hallmark on all weekend long.

Why Loveuary Still Works After a Decade

What keeps Loveuary going isn’t only the romance—it’s the reliability. People tune in knowing exactly what to expect: dependable stories, familiar actors, and a cozy ritual that breaks up winter’s chill.

Loveuary 2026 sticks to that tradition but manages to feel a little new, a little more current. There’s something about it that just begs for a binge-watch session.